14 Digital Marketing Topics
Marketing Strategy | Patagonia: Worn Wear
This project synthesized an existing marketing campaign case study on Patagonia’s Worn Wear product line. View the project here.
Lead Generation and Conversion Funnels | Qi Energy Drinks
A fictional energy drink company was created to demonstrate a robust digital conversion funnel and customer journey. View the project here.
Competitive Analysis | Specialized Bicycle Components
Built a digital channel strategy for a hypothetical, but real-world competitor in the bicycle industry. View this project here.
Paid Search Advertising | Whiskers & Feathers Pet Shop
Created a fictional local pet shop that utilized a comprehensive paid search campaign to help drive sales results. View the project here.
Display Advertising | Whiskers & Feathers Pet Shop
Expanded on the fictional local pet shop with a display advertising campaign and synthesis of key performance takeaways. View the project here.
Social Media Advertising | Kimpton Hotels
Developed a pitch deck for a multiplatform social media campaign using Kimpton Hotels. View this project here.
Content Marketing | Pond Farm Brewing Co.
Analyzed a real local business for content marketing and identified opportunities to expand their content marketing to a national level. View the project here.
Email Marketing and Automation | American Rivers
Developed a lead nurturing email marketing campaign for a non-profit organization using audience segmentation, creativity and UX/UI best practices. View the project here.
On-Page SEO | Hedge House Furniture
Performed an on-page SEO audit for a real-world business and developed recommendations to help improve search engine rankings. View this project here.
Off-Page SEO | Evaluating the Constant Contact Blog Page
Evaluated a website’s domain authority using key search-engine ranking factors and developed recommendations to boost its ranking. View the project here.
Website Analytics | Analyzing the Google Merchandise Store Demo Account
Performed a nine-month audit of the Google Merch Store using Google Analytics to determine which elements of their marketing strategy are working and which need optimization. It’s a two parter: view the project here and here.
A/B Testing for Optimization | Optimizing the Revolution 9 Website
Created an A/B testing strategy for a local small business website using a seven stage process. View this project here.
CRM | Raymond James
Created a sales enablement plan for an investment firm using a customer relationship management platform. View the project here.
Marketing Automation and Attribution Models | Fisker Automotive
Planned a lead nurturing workflow mapped onto a customer journey for an electric car company. View the project here.